Folder "Impact Study"
In this folder, the data of the Impact Study was visually presented by means of appealing, minimally designed infographics. For each data set of the study to be presented, special attention was paid to the ideal presentation of the corresponding data. In order to visually liven up the folder, various quotations were also placed.
In the course of this, the corporate design of AplusB was also modernized and the data of the study was visualized on the website aplusb.biz.
Folder "Business Angel"
This folder focuses on the relationship between start-ups and business angels. Instead of just presenting the start-ups and their business angels, the start-ups tell about their positive experiences with their business angels (= success stories).
The modernized look and feel of AplusB was adopted, but the color palette was inverted. The imagery relies on cropped photos and geometric elements. The focus is on the start-ups as narrators, which were placed in large areas on the pages.
