The logo, typeface, design language and color scheme combine the digital approach to studying with the tradition and image of established universities. An elegant serif font of the logo and a noble dark red color underlines the standards of the university and gives it a certain exclusivity through the choice of colors. At the same time, the logo is complemented by delicate, linear and minimalist shapes that express the modernity of the distance learning university.
The key visual, which stems from the idea of connecting the digital university with the analog world, represents a bird - the heraldic animal of the city of Potsdam - the physical location of the university. With the new brand identity, which is in no way inferior to that of established elite universities, the values of the German University are thus perfectly embodied.
